| Conversations | Volume of conversations between visitors and the bot over the selected period. | Measure widget adoption and the effect of each configuration change. |
| Leads | Number of emails collected via the bot over the period. | Measure the commercial effectiveness of the bot and the impact of CTA changes. |
| Automation rate | Share of conversations handled entirely by the bot, without human intervention. | Optimize bot autonomy — a high ratio means less support burden. |
| Orders assisted | Number of orders placed following a conversation assisted by ENOVAI. | Measure the direct impact of the bot on sales. |
| Revenue influenced | Revenue generated on orders assisted by the bot. | Calculate the ROI of ENOVAI on your store. |
| Conversion rate | Ratio of conversations that resulted in an order. | Identify how effectively the bot converts visitors into buyers. |
